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Friday, October 21, 2011

Advertisement Analysis

     The advertisment i have chosen to review is the Dentastix dog sticks advertisment. The main goal of this advertisment is to get you to purchase Dentastix. The advertisment uses a variety of techniques to convince you to do so.

     Through the use of the first technique, purpose, the advertisment aims to say that Dentastix could help prevent your dogs breath from becoming dangerously smelly. One can assume that since the words "against bad breath" is off to the side in front of the dentastix ,and since the bird is dead that the dog did not use the Dentastix that this advertisment is showing what could happn if you do not use their products. The  use of the cartoon fashioned dead bird and the innocent looking dog add humor.

     /I believe the tone of the paragraph is humor. I believe this ,for two reasons. One, is that the bird is dead, on its back, mouth open, in a humorous, and cartoonish style death. The cartoonis style death is usually associated with a funny way to die such as a anvil falling of a mountain side hitting a character on the head. Another way this shows humor is through the white shape behind the Dentastix that looks like drool.

     In conclusion, the Dentastix advertisment uses tone and purpose in various ways to get you to puchase their product.